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You can’t scroll through Instagram or Facebook without being inundated by images of these cute little bear gummies. Celebrities, so-called ‘influencers’ and plain old ads are all hawking these hair vitamins. I was curious – would they really work?

For me, the answer is… not really. Did I enjoy the experience of eating a few tasty gummy bears every day? Yes! But I must admit that my hair seemed to grow the normal amount that it would have during the 2 months.

From checking out other unbiased online reviews, I see that I am not alone. While all of the paid Instagram sponsors write glowing reviews, other punters like me saw no real difference. This definitely seems like a case of “too good to be true.”

Taking extra vitamins and a daily dose of biotin is never going to be a bad idea. That said, there are much cheaper ways to get these effects. You can buy unbranded vitamins and biotin drops.

A 6 month supply of biotin costs less than half of the cost of the Sugarbear vitamins!

I recommend two things:

  1. learn here exactly why & which “hair vitamins and nutrients” are clinically proven in scientific studies.
  2. either buy individual supplements or a combination supplement like amitamin Hair Plus to save money and time.

I have contacted aminoacidguru and requested they update their test to include the Sugarbear vitamins. Once they have done it I will update this post..

Daily Use And Effect

Sugarbear Gummy Hair Vitamins REVIEW

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I took 2 Sugarbear Gummy Hair Vitamins every morning when I woke up, washed down with plenty of water. While they tasted quite nice, they did leave a sort of metallic taste in my mouth that I recognise as the biotin flavour.

After one month I had not noticed any discernable effects, so I hoped that I would see some changes over the next weeks. While my hair did not suffer any ill effects, it did not seem to grow any longer than it would have without the vitamins. I am lucky that my hair grows quickly, so maybe I was being greedy by wanting more?

That’s not to say that I am without any hair woes. While my hair is healthy, it has started to thin as I have gotten older. I was hoping that the Sugarbear Gummy Hair Vitamins would have some effect on its thickness and look. Thankfully I am lucky – my hair is fairly shiny and strong, and I saw no difference.

I know that biotin (the main active ingredient) is good for encouraging hair growth, but I did not see any additional length. Am I an outlier?
As I mentioned above, sadly, I am not While I took their claims with a grain of salt, I fear that many young (and not so young) women and girls will spend money they cannot afford on this fad trend.

I cannot recommend these gummies with a good conscience. Now, maybe if they were paying me on Instagram it would be a different story… just kidding!

Purchase Experience And Price

I purchased my Sugarbear Gummies from their official page, and it was a simple experience. I paid £27 including postage, and they arrived within 2 days.

While the ordering experience was simple and fast, I cannot endorse the price point. Again, I think that you can take these exact vitamins and minerals for less than half the price.

Even if you like the idea of eating a yummy gummy bear, there are now countless copycats on the market. You can get hair vitamin gummies at Boots, Superdrug and online, all with the same ingredient list. They sell for between £15-20 for the same bottle. If you want to use hair gummies, go for these options instead.

Key Ingredients


Biotin is a B vitamin that can stimulate the creation of fatty acids. These are essential for promoting hair growth and scalp care. When you are deprived of hydration and biotin, your hair growth rate will slow. When you increase your biotin intake, your hair will grow at a much faster rate. It can also improve the quality of the keratin in your body, making your hair thick and lustrous.

Vitamin A (Palmitate)

Vitamin A can be found in carrots, kale and sweet potatoes. It promotes oxygen circulation in your blood, contributing to the over all health of your skin and scalp. This is meant to carry nutrients to your follicles so that you can grow stronger, longer hair. It can also increase natural oil production, hydrating a dry scalp and preventing excessive hair shedding.

Vitamin C (Ascorbic Acid)

Vitamin C, found in many citrus fruits and vegetables, can help your body develop collagen. This enables your hair to grow stronger. Vitamin C is also an antioxidant that can combat free radicals. Seeing as free radicals can cause hair loss, Vitamin C is often found is hair care formulas.

Vitamin E

Vitamin E helps your blood circulate through your body, bringing oxygen to your scalp. When combined with Vitamin C, it can help to improve your hair’s elasticity.

Vitamin B-6

When taken in conjunction with zinc, Vitamin B-6 will help to prevent your body from producing DHT, a chemical that can cause hair loss.

Folic Acid (Vitamin B-9)

Folic Acid helps to repair your DNA and supports cell division. This is vital when it comes to preventing thinning and hair loss. Folic acid should be taken with Vitamin B-12 in order to truly reap the benefits.

Vitamin B-12

Vitamin B-12 helps to form red blood cells in the body, delivering oxygen to your scalp.

Pantothenic Acid (Vitamin B-5)

Vitamin B-5 increases your body’s natural ability to produce keratin. Kertain prevents excessive shedding and breakage, nourishing your hair from the inside out.

Coconut Oil

Coconut oil is one of the world’s most popular hair treatments. You can rub it into your scalp, use it as a hair mask or ingest it – all will give you immense benefits.

Full Ingredients List

Glucose syrup, sugar, water, gelling agent (pectin), acidity regulators (citric acid, sodium citrate), natural flavourings, colours (titanium dioxide, brilliant blue FCF) coconut oil, glazing agents (carnauba wax).

The company also states that they include the following: 
“Our vegetarian vitamins contain Vitamin A, Vitamin C, Vitamin D, Vitamin E, Vitamin B-6, Folic Acid, Vitamin B-12, Biotin, Pantothenic Acid, Iodine, Zinc, Choline, Inositol, as the active vitamins and minerals.”

Health Hazard Analysis

Sugarbear Gummy Hair Vitamins REVIEW

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Even though this is not a topical product, I ran the ingredients through the EWG (Environmental Working Group’s) Skin Deep Cosmetics Database. Every ingredient is food grade and completely safe to ingest.

Of course, this still leaves us with the conundrum of a supposed ‘health’ product that is laced with sugar and other synthetics. Will any of these ingredients harm you? No. But will they increase your daily white sugar intake and potentially mess with your blood sugar? Yes.

In terms of the ingredients list, I noticed that Sugarbear Hair vitamins do not contain any silica. Silica is widely known to be the best supplement for increasing hair growth and health. It is a little confusing that silica is missing from the formula.

Another glaring omission is iron. Iron deficiencies can cause hair loss and make your existing hair look shabby and dull. It seems like adding iron would be a smart move, but this is missing. 

I found an article online that quotes Sydney-based nutritionist, Lyndi Cohen.

She claims that consuming high quality protein is a far better way to achieve healthier hair. In regards to Sugarbear, she says, “this isn’t going to be a source of protein in any respect, in fact the main ingredient is glucose. You’re going to get a far better result by eating lean meats, seeds, nuts, eggs, tofu and healthy omega 3s like oily fish.”

After seeing no visible effects over the course of 2 months, I find that I have to concur with Cohen. I cannot recommend this product, no matter how hyped it is online by celebs!

Packaging And Jar

Despite my overall poor experience with Sugarbear Hair Gummies, I do like the look and feel of the bottle. Most vitamin bottles are opaque or dark coloured glass/ plastic in order to prevent spoilage from light. This bottle is nice and clear, and is made from hard plastic. This allows the sight of the brightly coloured bears to pop through.

VIDEO REVIEW – Sugarbear Gummy Hair Vitamins

Overall Results & Recommendations

I have to say that I am disappointed in Sugarbear Hair. I can certainly understand why they target online influencers and Instagram celebrities. These endorsements allow them to bypass the fact that their product doesn’t actually do much.

The company claims that the gummies will do the following:

  1. Grow Longer And Stronger Hair
  2. Nourish Your Hair From Within
  3. Improve Overall Health
  4. Increase Hair Strength
  5. Improve Hair Elasticity
  6. Stop Hair Breakage

While they make these broad claims, they don’t actually make mention of the amount of difference. This is very vague, and it allows them to skirt accusations that they don’t really work.

If you are looking for a ‘magic pill’ that will increase your hair growth and health, I have to say that the following seems more effective:

  1. Eat more protein,
  2. Take a silica supplement,
  3. Ensure you take a multi-vitamin,
  4. and take biotin drops,
  5. or take the best combination “hair” supplement you can find.

If something seems too good to be true, it probably is. But at least they’re tasty!